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Quick Facts about factSpread

October 26, 2020
By Dr. Theodore T. Allen

What we do: We make educational content and share it using Google Ads, Facebook, and other media with key U.S. citizen groups. We also measure learning using AYTM surveys and quizzes on our website.

Our qualifications: Our officers and members are experts at social media analytics and artificial intelligence. We seek to use that expertise to pick facts on important topics (less influenced by short-termism and noise) and stretch donation dollars as far as we can for maximum, measurable impacts.

Why it is important: Many of us have missing knowledge and feel disillusioned with government and voting. This has permitted markets to function poorly in every industry segment. Spending much more than other countries for poorer health care outcomes is just a key example. All governments including ours (hypothetically) could be improved and so could the level of political discourse.

What is new: Parties mainly try to draw contrasts on personality and key issues. They fail to educate, and they fail to address the “government is the problem” narrative because they want to win over libertarians. Yet, the truth is that the mixed economy continues to be critical to the health and functioning of our society. Also, third party groups like factSpread can be critical and government roles are under assault from several special interests. This assault must be answered, and it can be. $10k can reach over 1M key voters.

What is also new: The news media partly exists to make money and, therefore, to preach to the converted. We do not need to preach to the receptive, and we can be boring with charts of data. This permits us to “talk to the other sides” and not “dumb things down”. Even if not convinced, the audience hopefully realizes that: (a) they are missing information and (b) effective government could possibly benefit from a more clinical mindset with lower emotional temperature.

Motto: Better voters → Better politicians –> Better world.

What we want: Donations on the order of $10,000 or $100,000 to reach over 1M key voters or 10M key voters, respectively. Enthusiasm and participation in our activities is also welcome. We value oversight and, if content is both easily fact-checked and important, we support it. We get it that some markets may be or could be over-regulated. 

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